Photography ©Avery Pearson

About Us

Santa Fean magazine has a nearly fifty-year history of sharing stories of Santa Fe and Northern New Mexico. The newly envisioned Santa Fean was relaunched in August 2020 by dedicated Santa Feans under the guidance of owners Kelly and Martin Haug.

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Kelly Haug
Owner/Publisher, The Essential Guide and Santa Fean

Kelly grew up in Western Pennsylvania. She has a BS in environmental science and a Master in Resource Law (MRLS). For nearly two decades, she lived in the West before she and her husband moved to Santa Fe, his hometown. She is delighted they can raise their two daughters in a multicultural city with extended family nearby. Descended from a long line of small-business owners, Kelly is enthusiastic about contributing to and building community.

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Martin Haug
Owner, Santa Fean

Martin was born and raised in Santa Fe, and his family’s ties to the city go back many generations. He holds a BA in psychology and has been a small-business owner for several decades. He is passionate about Santa Fe and honoring the cosmopolitan, ever-evolving city it has become.

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Nicole Pearson
Editorial Director

Originally from Lawrence, Kansas, Nicole came with her fiancé back to his hometown of Santa Fe after college. They have one son. Nicole has years of experience editing academic manuscripts for publication. She holds multiple degrees, including a BS in speech, language and hearing, and two master’s degrees in education. She loves hiking, camping, reading, collecting bronze sculptures, early mornings and any opportunity to watch live sporting events.

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Alex Hanna
Creative Director

Alex is both a designer and a marketing and branding consultant. His company, Invisible City Designs, specializes in high-quality print work and creative direction. Clients include museums, hotels, building firms, fine art galleries, restaurants and nonprofits, among others. Active in community affairs, Alex currently serves as Chair of the Santa Fe Arts Commission and has previously served on foundation and council boards. He is a past president of the Yale Association of New Mexico.

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Bobby Beals
Business Development Director

Bobby Beals is an entrepreneur that started his own artist consulting agency in his early 20’s that resulted into owning and operating a fine art gallery and curating business. Beals made his impression in Santa Fe on historic Canyon Road with his fine art gallery, Beals & Co. Showroom and has participated in numerous art shows including Art Dubai, Loveland Sculpture Show and Jackson Hole Fine Art Fair. Among his passion projects, he curates and owns Kamagraph Skateboard Company. Beals is proud to work with the Santa Fean and Essential Guide as their business development director and create and strengthen the goals of all their clients.

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Sharon Peterson
Production Manager

Sharon held many professional positions prior to her current role with the Santa Fean and The Essential Guide. They include teaching (elementary through high school level), counseling college students and being a project manager for the 2020 Census Program. While living in Washington, D.C., Sharon served as an executive assistant to a leading corporate senior vice president and his three vice presidents. Her latest move brought her in Santa Fe, where she worked seven years for the nonprofit ARTsmart, the last three as its executive director. (ARTsmart provides students educational opportunities in the arts.) Sharon left the nonprofit world to work part-time for both her husband’s company, Frontier Frames, and Byrdnest Publishing, the previous publisher of The Essential Guide. Sharon also gardens, creates stained glass, needlepoints and takes care of her husband, two dogs and two cats.

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Janet Elder
Content Editor

Janet has served as the editor of The Essential Guide for fourteen years, and she is excited about fulfilling that role for the Santa Fean as well. She grew up in Dallas and lived there most of her life before she and her husband moved to Santa Fe fifteen years ago. In Dallas, she had a long career as an award-winning college professor and top-selling textbook writer. She holds a BA in English and Latin, and a PhD in the pedagogy and psychology of reading. She loves words and learning new things. She is the author of Placed Out, a work of historical fiction.

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Rebecca Hahs
Design Contributor

Becky’s business and design experience encompass graphic design, publishing/publication design, fashion and product design. She has served as a staff designer and freelancer for design firms in Texas and New Mexico, and was co-publisher of The Essential Guide to Santa Fe & Taos from 2001-2007. She created a highly successful handbags and accessories collection. Becky’s work has been recognized by many major design publications and organizations.

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Lindsay Taylor
Digital Content Editor

Lindsay believes marketing and communication strategies are at their best when they are rooted in building community. A former middle and high school educator, she gained her marketing expertise through Denver’s nonprofit community before relocating to Santa Fe in 2017. In Santa Fe, she has worked with Communities in Schools and the Santa Fe Botanical Garden, building their brand recognition and online presence, and driving fundraising. She is also the founder and executive director of Queen Bee Music Association, a nonprofit music school. As part of the Santa Fean and The Essential Guide teams, she looks forward to posting Santa Fe and Northern New Mexico articles, information and photographs for website visitors.

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Avery Pearson
Design Editor

Avery Pearson loves hiking, photography, reading and nice writing implements. He seeks things of permanence from past times (e.g., fountain pens, typewriters and pocket watches). He enjoys discovering archaic words and exploring with his family, and he takes pride in growing his beard.

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Eileen Richardson
Business Development Representative

Eileen has been a Santa Fean for almost twenty years. She and her husband had a ‘calling’ to come  to the land of enchantment. Working in nonprofits and advertising sales in the City Different, Eileen found both industries allow her to express her creativity, compassion for others and drive for success. She has raised seven children and loves time with her family. Additional hobbies include birding, camping, hiking, and traveling. She is excited to be part of the Santa Fean and the Essential Guide to help highlight the beauty of her community of Northern New Mexico.