Lust and Fond, a Santa Fe clothing business that specializes in vintage blouses, pants, dresses, jackets, robes and accessories, was founded by life and business partners Edward Friend and Lamartine Neto. They decided to call their business Lust and Fond because “Lust is our harder, edgier side, and Fond is our softer, romantic side.”
Friend, a native of Brazil who has lived in the United States since he was ten years old, has had a love affair with vintage clothes since high school. He is a trained hairdresser who worked at various vintage stores while he was in his twenties. Neto, who arrived in the United States in 2014 after enjoying a career as a multimedia artist in Brazil, has worked professionally in the fields of art direction and photography as well as in set, costume and graphic design.
An ever-changing inventory
Accessed by clients online (lustandfond.com) and at a booth in El Museo Cultural de Santa Fe (555 Camino de la Familia), Lust and Fond has an ever-changing inventory of vintage clothes made from natural fabrics, such as silk, linen, cotton and wool. To date, Lust and Fond has nearly 12,000 followers on Instagram.
What is the story behind the founding of Lust and Fond?
We officially started the business five years ago in Los Angeles by doing the flea market circuit and high-end vintage shows. We were invited to participate in shows produced by A Current Affair [a community of vintage clothing sellers who regularly present shows in Los Angeles, the San Francisco Bay Area and New York City]. This really opened doors for us. We opened a showroom in Los Angeles but had to close it due to COVID. We decided to come to Santa Fe in September 2020 to regroup and see what life is like in a different place.
Do you each have a favorite vintage decade or period?
We have different tastes, which is great because it means that we can cater to a large audience. But what we have in common is that we both like clothes from the 1970s. It’s the period we both gravitate to. The 1970s wasn’t just about bell-bottoms and polyester shirts. To us, it’s the most influential period of fashion. Most people aren’t aware that top designers during this period pushed the fashion envelope. Their designs are still inspiring today’s designers.
What are the different ways you acquire high-end vintage clothing?
We go to thrift stores, auction houses and people’s homes to see personal collections. We’re very picky about what we buy. If we see an item with embroidery, for example, we have to examine it carefully to be sure it’s hand-embroidered. Quality craftsmanship is very important to us. When we shop, we buy pieces with a timeless quality that don’t look “dated” and can fit in with contemporary styles. Each piece we buy is handpicked by us. Finding great items is very time-consuming.
Who is your typical client and what are they looking for when they contact you?
A wide range of clients are interested in our clothes. We cater to collectors and shoppers in all age groups. Our clothes are also sought after by professional designer teams and have been featured in TV shows and in the movies.
To shop, visit www.lustandfond.com or stop by the El Museo Cultural de Santa Fe booth in the Railyard.
All photography courtesty of Lust and Fond.
Writing engaging articles for print and websites continues to be one passion of Emily Van Cleve. She has been a freelance writer and journalist in Santa Fe since 1994, serving a wide range of clients including magazines, newspapers, educational institutions and nonprofit organizations. Emily has been a contributor to Santa Fean magazine for many years and is delighted to be working with the Santa Fean and Essential Guide team. An abstract painter and former professional pianist, Emily also enjoys hiking throughout New Mexico and at the Grand Canyon.