Selection of Navajo Blankets courtesy of Tourism Department, City of Santa Fe.

Santa Fe’s Virtual Marketplace

SantaFeMarketplace.com

by Brian Nelson

Challenging circumstances foster innovative solutions. For much of the past year, the pandemic sharply reduced travel and tourism. Moreover, shoppers, whether from here or elsewhere, couldn’t freely enjoy in-person shopping, and many small, local, retail businesses were having a difficult time. To help address both problems, TOURISM Santa Fe and the Santa Fe Chamber of Commerce launched SantaFeMarketplace.com, a user-friendly, one-stop shopping “destination” for locals and visitors alike.

Ryan Dodge, program and events manager at TOURISM Santa Fe, says the virtual Marketplace was launched in December 2020. He explains, “The Chamber of Commerce had programs like Small Business Saturdays that needed additional support. We came together [with the Chamber] to see how we could [jointly] help support our small local businesses every day of the week, and an online Marketplace was a great option.” The platform was paid for by the TOURISM office, and participation is free for local businesses that have a City of Santa Fe business license.

The platform was paid for by the TOURISM office, and participation is free for local businesses that have a City of Santa Fe business license.

The City Different offers unique shopping experiences, and with the virtual Marketplace, visitors can now “shop Santa Fe” and locals can “shop local” — all the while enjoying their Santa Fe shopping experience from the comfort of home. Moreover, shoppers can feel good that they are helping support the city’s small businesses.

Aquamarine, sterling and copper cuff bracelet
Aquamarine, sterling and copper cuff bracelet from Artisan's Bottega.
Roasted green Chile from Santa Fe School of Cooking
Roasted green Chile from Santa Fe School of Cooking

Visitors to SantaFeMarketplace.com can shop for apparel and accessories, art, items for babies and kids, collectibles and antiques. They can browse books, food and beverages, health and beauty products, and home décor and garden items. For convenience, they can shop by category or by store, or use the search bar. They can also filter by price. After putting items in their cart, they enjoy one simple checkout. To discover local businesses, receive product updates and more, they can sign up for the Marketplace email list.

Jody Naranjo's pottery piece, "Thunderbirds."
Jody Naranjo's pottery piece "Thunderbirds," from Blue Rain Gallery
Santa Fe Marketplace Logo
Shop Santa Fe at ShopWhereLive.com

Marketplace vendors offer local pickup, delivery and shipping. In short, it has never been easier to shop businesses in The City Different.

Although this unique “venue” was created in response to extraordinary circumstances, the intent is for it to be on-going for years to come. Rather than visiting various websites and social media pages, or even multiple storefronts, shoppers can simply visit SantaFeMarketplace.com. What’s not to love about being able to browse an endless array of wonderful goods and “shop Santa Fe” at leisure, anytime, from anywhere?

Brian Nelson
Contributor

Brian Nelson is a freelance writer, editor, musician and educator based in Glorieta, New Mexico. He is the co-founder and artistic director of Queen Bee Music Association and a contributor for the online music publication Rootfire.

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