05/27/09

How to Buy a Magazine

When the previous ownership of the Santa Fean Magazine first offered it to me in February of this year, I was flabbergasted. I didn’t see it coming and was immediately overwhelmed with thoughts bouncing around between my ears. I walked in a daze. This was just prior to the Presidents Day weekend.
    The 3 day weekend was just what I needed to process the opportunity that I was being presented. I had no idea what my answer should be but knew I needed to ask some important questions.  First was to figure what the questions were.
    I boiled the questions down to just two. 1) Was this a good business decision and 2) was this a good decision for me personally. That weekend I skied all 3 days at Santa Fe Ski area, fortunate to have...

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